90-day accessibility coaching • 1:1 with Gen
I help your team build the process, train the people, and deliver with confidence.
You want to offer accessibility to clients. You know they need it.
But you haven’t been able to pull the trigger — because you don’t yet know if you can actually deliver. This 90-day sprint installs a complete accessibility process into your agency and trains your people to run it.
3 coaching spots open right now.
3 months · 1:1 coaching
Inside the 90-day sprint
You haven’t pulled the trigger because you don’t know if you can deliver
A client just asked you about the accessibility of their website and you nearly had a panic attack. Or an RFP just came across your desk and you had absolutely no idea what to do with the accessibility section.
Maybe you have an accessibility package to offer clients sitting in your draft folder — but you can’t bring yourself to launch it.
You don’t yet know whether what you build is actually accessible, or just mostly there.
You cleaned up some WAVE errors. You tested with Google Lighthouse and got 90+. But you also know there’s a real gap between automated testing and manual testing.
You need help to go from “we try to implement best practices” to “I know this will work for real users.”
A complete accessibility process, installed into your agency — and your people trained to run it.
Automated tools get you to a 90+ score. Manual testing is where real accessibility actually lives.
Stop guessing whether it works. Know it works — for real users, on real assistive tech.
This coaching program was built for you.
Gaining entry to a whole new market segment
You know how to build websites that look good and sell well. But there’s a difference between looking good and being usable for people with disabilities.
When I worked with Worker B, they were stressed out and had customer service issues up to their ears. They needed to fix that.
94%
fewer customer service issues — the “checkout isn’t working” complaints stopped.
48%
increase in revenue, year over year, after the new accessible site.
When it came time to renew, they said it was a no-brainer. They could see how I helped their business in raw numbers: more revenue, fewer expenses.
That’s the difference between a web developer being an expense to a business and an asset to their business.
The coaching experience
Three months of coaching, built around how your team actually works.
Continuous coaching
Weekly 1:1 sessions with Gen, plus access during the week for the little questions that pop up. You’re never stuck waiting.
Every course & playbook
Full access to everything in the Easy A11y Guide, so all of the resources and playbooks are at your fingertips when you need them.
Strategy & problem solving
Work with one of the top developers at handling the messy parts of WordPress. “I fix messes” has been my motto since I started with WP.
Who you’ll be working with
I’m Gen Herres — a WordPress developer, web accessibility specialist, and DHS Trusted Tester. I’ve cleaned up and fixed processes at agencies for years. In this sprint, I install that process into your team and coach your people until they can run it without me.
Gen played a crucial role in helping us make something as complex as CommandUI accessible. No-nonsense, straightforward advice to help you make your product stand out on the a11y front.
Calvin Alkan, CommandUI
My ongoing consultancy with Gen Herres for WS Form has been an invaluable experience. Her deep expertise has provided tailored advice that’s transforming how we ensure accessibility within our WordPress form plugin. Practical, clear insights that directly enhance the experience for all users — I highly recommend her.
Mark Westguard, WS Form
Ready to apply?
My 90-day accessibility sprint is for teams that are actively taking on client work and ready to change how they deliver it. Apply to see if it’s the right fit.
This is for you if you…
3 coaching spots open right now.