Client Qualifier

When should I use this tool?

This tool helps you qualify clients for what to sell to them. Expect the form to take you about 10 minutes to complete, it may take a little longer the first time you do it.

Instructions

  1. Enter information about your client.
  2. Enter information about your client's current website.
  3. Click on the button "Qualify my client".
  4. It will output a report. Make sure you read the report and edit if needed before sending to your client.

Information about your client

All fields are required.

Countries that client is in, or sells to:

Information about current website

You should test 3 key pages of the existing website. These are pages for conversions or high traffic pages, such as home page, contact page, product page. This uses the Lightning Audit process, if you are unfamiliar with the tests involved, the Lightning Audit explainer goes over it.

All fields are required.

Page 1 Assessment

Does an accessibility statement exist?
Does skip to content link pass?
Is the site free from autoplay/continuous animations?
Is there a good focus state?
Does the main menu work with the keyboard?
Does color contrast look good?
Are links & buttons obvious?

Page 2 Assessment

Does an accessibility statement exist?
Does skip to content link pass?
Is the site free from autoplay/continuous animations?
Is there a good focus state?
Does the main menu work with the keyboard?
Does color contrast look good?
Are links & buttons obvious?

Page 3 Assessment

Does an accessibility statement exist?
Does skip to content link pass?
Is the site free from autoplay/continuous animations?
Is there a good focus state?
Does the main menu work with the keyboard?
Does color contrast look good?
Are links & buttons obvious?