Client Challenge
An outdated 10-year-old WooCommerce eCommerce site with significant accessibility issues needed modernization.
Solution
Completely redesigned and rebuilt the site on Shopify, focusing on improving user experience and accessibility. We dramatically improved both the shopping experience for customers and the management experience for the website owners.
Key Results
- Overall website operating costs reduced by 47%.
- Shipping expenses reduced by over 70%.
- Revenue increased by 16% in the first month after launch.
- Revenue increased by 48% year over year for the same period.
- Customer service issues decreased by 94%.
- The website owner slept better at night.
Before
Lightning Audit score: 2
What passed:
- The site is free from autoplay/continuous animations.
- Main menu worked with keyboard.
What failed:
- No accessibility statement.
- No skip to content link.
- No good focus state.
- Not enough color contrast.
- Links & buttons are not obvious.
After
Lightning Audit score: 7
Everything passed:
- The site is free from autoplay/continuous animations.
- Main menu worked with keyboard.
- Accessibility statement.
- Skip to content link.
- Good focus state.
- Good color contrast.
- Links & buttons are obvious.